Ciata is a fast-casual concept of Schiacciata, a sandwich from Florence, Italy. Store locations are planned for small formats in urban markets across the USA, starting with Urban Space in Lexington Av.
The design focuses on the hand-crafted nature of the sandwiches and emphasizes the importance of real, fresh, gourmet ingredients. These elements are presented using handmade illustrations applied to interior and menu designs, to showcase the humanity and creativity of the brand, and soften the visual heaviness of meat ingredients.