Super Carga

The main goal was to create an exciting and energetic experience for the users who want to recharge their vehicles with different sources of energy. One of the main concepts of the project was taken from the idea that gas station tend to be “Non-places”, an anthropological concept that refers to places where human beings remain anonymous since they don’t hold enough significance to be regarded as places.

In consequence, we wanted to generate a “Non, non-place”, defined as a place where the human experiences are important and satisfactory. For this purpose, the main concept for the design was to express energy and movement where the service stations stop being a transitional space, and start to become a destination where the imagination is motivated, and energy is transmitted throughout the design applications.